Privacy Policy

Last updated: September 1, 2026

At PawUrnCo, LLC ("PawUrnCo," "we," "us," or "our"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.pawurnco.com (the "Site"), make a purchase, or interact with us. Please read this policy carefully.

1. Information We Collect

We collect information you provide directly to us and information collected automatically when you use our Site.

Information You Provide

Account information: Name, email address, password, and phone number when you create an account.
Order information: Billing and shipping address, payment information (processed securely by our payment processors — we do not store full credit card numbers), and order details.
Custom order information: Photographs of your pet, pet names, and any personalization details you provide for custom memorials.
Communication information: Content of emails, chat messages, or other communications you send to us.
Newsletter subscription: Email address when you subscribe to our mailing list.

Information Collected Automatically

Device information: IP address, browser type, operating system, device type, and mobile carrier.
Usage information: Pages visited, time spent on pages, referring URLs, click patterns, and other browsing behavior.
Cookies and similar technologies: We use cookies, web beacons, and similar technologies to collect information about your interactions with our Site. See our Cookie Policy for more details.

2. How We Use Your Information

We use the information we collect for the following purposes:

To process and fulfill your orders, including payment processing, shipping, and customer support.
To create and deliver custom memorial products based on your specifications and uploaded photos.
To communicate with you about your orders, send order confirmations, shipping notifications, and respond to inquiries.
To send you marketing communications, newsletters, and promotional offers (you may opt out at any time).
To improve our website, products, and services based on your feedback and usage patterns.
To personalize your shopping experience and display relevant products and content.
To detect and prevent fraud, unauthorized transactions, and other illegal activities.
To comply with legal obligations and enforce our Terms of Service.

3. How We Share Your Information

We do not sell your personal information. We may share your information with the following categories of third parties:

Service providers: Third-party vendors who perform services on our behalf, including payment processors (Stripe, PayPal), shipping carriers (USPS, UPS, FedEx), email service providers, hosting providers, and analytics services (Google Analytics).
Professional advisors: Lawyers, accountants, and insurers who need access to your information in the course of providing professional services.
Business transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction.
Legal requirements: We may disclose your information when required by law, court order, or government regulation, or to protect our rights, property, or safety.

We require all third-party service providers to maintain appropriate data security measures and to use your personal information only as necessary to provide services to us.

4. Online Advertising and Retargeting

We may use third-party advertising services, including but not limited to Google Ads, Meta (Facebook/Instagram) Ads, Pinterest Ads, and TikTok Ads, to deliver targeted advertisements to you on other websites and platforms after you visit our Site. These services use cookies, web beacons, pixel tags, and similar technologies to collect information about your visits to our Site and other websites, and to deliver advertisements that may be relevant to your interests based on your browsing behavior.

The information collected by these advertising services may include your IP address, browser type, device type, pages visited, time spent on pages, referring URLs, unique device identifiers, and cookie IDs. This information may be combined with information collected across different websites and apps to build a profile of your interests for advertising purposes. We do not provide these advertising partners with your name, email address, or other directly identifying information, but they may be able to identify you through the use of cookies and device identifiers.

You can opt out of targeted advertising by:

Visiting the Digital Advertising Alliance (DAA) Opt-Out Tool
Visiting the Network Advertising Initiative (NAI) Opt-Out Tool
Enabling the Global Privacy Control (GPC) signal in your browser
Adjusting your cookie preferences through our cookie consent manager
Visiting our CCPA Opt-Out page for California residents

Please note that opting out of targeted advertising does not mean you will stop seeing advertisements — it means the advertisements you see may be less relevant to your interests. Also, opt-outs are cookie-based and device-specific, so you will need to opt out separately on each device and browser you use. For more information about the specific cookies and technologies we use, please see our Cookie Policy.

5. Social Media Features

Our Site may include social media features, such as Facebook "Like" and "Share" buttons, Pinterest "Pin It" buttons, Instagram embeds, and other interactive widgets. These features are provided by third-party social media platforms and may collect your IP address, the page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Site.

Your interactions with these features are governed by the privacy policy of the company providing them. We encourage you to review the privacy policies of these social media platforms to understand how they collect, use, and share your information. If you do not want these social media platforms to collect information about you through our Site, you should log out of your social media accounts before visiting our Site and adjust your privacy settings on those platforms.

6. Sensitive Personal Information

Under the CCPA/CPRA and certain other state privacy laws, "sensitive personal information" includes categories such as government identifiers (Social Security numbers, driver's license numbers), financial account numbers, precise geolocation, racial or ethnic origin, religious or philosophical beliefs, union membership, contents of mail and email, biometric information, and health information. We do not intentionally collect sensitive personal information through our Site, except as necessary to process your orders (e.g., payment information, which is processed securely by our payment processors and not stored on our servers) or as you voluntarily provide to us (e.g., in communications with our customer service team).

We use sensitive personal information only for the purposes for which it was collected or as reasonably necessary to perform the services you request, and we do not use sensitive personal information for purposes that are not compatible with the disclosed purposes without your explicit consent. If you are a California resident, you have the right to limit the use and disclosure of your sensitive personal information. To exercise this right, please contact us at [email protected].

7. Your California Privacy Rights (CCPA/CPRA)

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):

Right to Know: You have the right to request information about the personal information we have collected about you in the past 12 months, including the categories of information, sources, purposes for use, and categories of third parties with whom we share it.
Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.
Right to Opt-Out of Sale/Sharing: We do not sell your personal information. You have the right to opt out of any "sharing" of personal information for cross-context behavioral advertising.
Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights, including by denying goods or services, charging different prices, or providing a different level of service.
Right to Limit Use: You have the right to limit the use of sensitive personal information (if applicable).

To exercise any of these rights, please contact us at [email protected] We may need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf.

Do Not Sell or Share My Personal Information: As noted above, we do not sell your personal information. However, we may use third-party advertising tools that involve the "sharing" of personal information for cross-context behavioral advertising. If you would like to opt out of this sharing or learn more, please visit our CCPA Opt-Out / Do Not Sell or Share My Personal Information page or contact us.

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

SSL/TLS encryption for all data transmitted between your browser and our website.
PCI-DSS compliant payment processing through trusted third-party processors.
Access controls limiting employee access to personal information on a need-to-know basis.
Regular security assessments and updates to our systems.
Secure data storage with encryption for sensitive information.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.

9. Data Breach Notification

In the event of a data security incident that results in, or is reasonably likely to result in, unauthorized access to, acquisition of, or use of your unencrypted personal information, we will take the following actions:

Investigation: We will promptly investigate the incident to determine the scope and nature of the breach, including what information was affected and how many individuals may be impacted.
Containment: We will take immediate steps to contain the breach, prevent further unauthorized access, and secure our systems.
Notification: We will notify affected individuals without unreasonable delay and in accordance with applicable law, including but not limited to the California Consumer Privacy Act (CCPA/CPRA), the California Data Breach Notification Law (Cal. Civ. Code § 1798.29/1798.82), and other applicable state breach notification laws. Notifications will be provided via email (if we have your email address on file) or by first-class mail, and will include information about what happened, what information was involved, what we are doing to address the breach, and what steps you can take to protect yourself.
Regulatory Notification: Where required by law, we will notify appropriate regulatory authorities, including state Attorneys General, consumer reporting agencies, and other relevant regulators, within the timeframes required by applicable law.
Remediation: We will take appropriate remedial actions, which may include offering credit monitoring or identity theft protection services to affected individuals where appropriate, implementing additional security measures, and conducting a thorough review of our data security practices to prevent future incidents.

If you have any questions or concerns about data security or a potential data breach, please contact us immediately at [email protected]

10. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Generally, we retain order information for 7 years for tax and accounting purposes. Account information is retained until you request deletion. Custom order photos are retained for the duration of the order fulfillment process and may be retained in anonymized form for portfolio purposes with your consent.

11. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately and we will take steps to delete that information.

12. International Data Transfers

We are based in the United States, and our data processing primarily occurs within the US. If you access our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using our website, you consent to the transfer of your information to the United States.

13. Your Choices and Opt-Outs

Marketing emails: You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link at the bottom of any email, or by contacting us directly. Please note that transactional emails (order confirmations, shipping notifications, etc.) are not considered marketing emails and will continue to be sent as necessary to fulfill your orders.
Cookies: You can control cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website. For more information about the specific cookies we use and how to manage them, please see our Cookie Policy.
Targeted advertising: You can opt out of targeted advertising by visiting the Digital Advertising Alliance (DAA) Opt-Out Tool, the Network Advertising Initiative (NAI) Opt-Out Tool, or by enabling the Global Privacy Control (GPC) signal in your browser. Please see our Cookie Policy for more details.
Google Analytics: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Do Not Track (DNT) signals: Some browsers offer a "Do Not Track" ("DNT") feature that signals to websites that you do not wish to have your online activities tracked. Because there is no common industry standard for how to respond to DNT signals, our Site currently does not respond to DNT browser signals. However, you can exercise control over tracking through the other methods described in this section, including browser cookie settings, opt-out tools, and GPC. For California residents, please see our CCPA Opt-Out page for additional rights and opt-out methods.
Account information: You can review, update, or delete your account information by logging into your account or contacting us. To request deletion of your account and associated personal information, please contact us at [email protected].

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new "Last updated" date, and by sending a notification to registered users via email. We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: [email protected]
Email: [email protected]

For general customer service inquiries, please email [email protected].